Biography of amy smilovichr

In honor of New York Fashion Week (which officially starts tomorrow), my next few posts will be about…you guessed it…fashion! I wanted to kick off the series by highlighting a founder who I deeply respect because she builds in such an intentional, educational, and inspiring way - Amy Smilovic, the creator of Tibi.

There are so many reasons to love her and Tibi and I personally believe that her enormous success is born directly out of her “creative pragmatist” (a phrase she didn’t coin for her approach until the pandemic) ethos. Amy is thoughtful and insightful, a visionary yet incredibly logical - she has a story about every piece she brings to market and seemingly endless ways in which it can be styled.

Amy started Tibi back in 1997 when she was on her “third life” professionally and she had no prior experience in fashion or styling - I find all of this even more amazing.

In full disclosure before I get into the details, I personally don’t have a ton of Tibi pieces in my w